Giftcrowd Drives Growth By Expanding Their Brand Catalog With Runa

With more than 1,300 brands across 26 countries and 20 currencies, Runa's offerings delighted GiftCrowd's diverse user base.

+122% revenue

increase in 3 months

+150% brands

from 100 to 250 brands

12% increase

in users choosing non generic gift cards

About GiftCrowd

GiftCrowd is an innovative approach to an often-frustrating scenario; the group gift. Whether it’s a group of friends chipping in on a wedding gift, parents thanking a teacher or coworkers wishing a colleague well, group gifting often puts one person in the role of collection agency and can lead to annoyance all around.

GiftCrowd solves that problem by making it easy for multiple gift buyers to contribute to the purchase of one present and gives the recipient the option to choose the gift they want.

The Challenge

Streamlining the gifting process is a great goal, but it only works if people love the gifts they receive. GiftCrowd takes the guesswork out of this process and lets the recipient select their desired gift. To ensure that every recipient can find a gift they’ll love, GiftCrowd needed to offer a huge selection of market leading brands.

Before working with Runa, GiftCrowd engaged another solution for their gift card needs. However, their existing suppliers catalog wasn’t extensive enough, and new brands were added slowly, so GiftCrowd reopened their search.

It’s been a true partnership to work with Runa. Whenever I need assistance, I not only get assistance but I also see a great attitude that we are in this together.