Turning good driving into lifesaving habits: How Medidas rewards safer roads with Runa

Every year, millions of accidents occur due to unsafe driving habits. Traditional interventions, such as fines or insurance penalties, have struggled to create lasting behavior change.

Medidas is on a mission to change that. Their flagship product, the Safe Roads Challenge app, gamifies safe driving by using real-time telematics to score driver behavior and reward users for making safer choices.

Unlike conventional safety programs that rely on penalties, Medidas incentivizes good driving habits through instant rewards, contests, and a seamless user experience.

Medidas offers a unique approach to road safety:

• Uses AI-powered telematics to assess driver behavior
• Gamifies road safety through XP, levels, and rewards
• Available in Canada, the US, and the UK
• Partners with governments, corporations, and safety organizations to promote road safety

To encourage safer driving and improve engagement, Medidas needed a scalable, automated incentive system to deliver rewards efficiently. However, they faced several challenges:

• Manual, time-consuming rewards fulfillment: Medidas originally sent hundreds of gift cards manually each week, leading to delays and operational inefficiencies.
• Lack of flexibility in rewards: Alternative solutions locked them into single-brand gift cards, while Medidas needed a wide selection to appeal to different user preferences.
• Supporting partnerships: Medidas needed a compliant, streamlined way to facilitate their reward programs funded by departments of transportation, insurance companies, and corporate sponsors.

Building an in-house reward system wasn’t viable—it would require managing thousands of brand relationships and creating an intricate fulfillment system. Medidas needed a plug-and-play incentive solution to power its expansion and deliver better business results.

“Before Runa, we were manually sending hundreds of gift cards every week. It was incredibly time-consuming. We had to record every winner manually, send emails one by one, and coordinate with our developers just to send the rewards. It wasn’t sustainable,” says Leanne Millo, Director of Integrated Marketing & Product Strategy, at Medidas.

To deliver real-time, impactful rewards, Medidas partnered with Runa to automate their entire incentive system. By integrating the Runa API, Medidas eliminated manual processes, enhanced engagement, and unlocked new opportunities for partnerships.

“Runa’s API transformed our rewards process. We went from hours of manual work to fully automated prizes, making our safety initiatives far more effective,” says Leanne.

How Runa transformed Medidas’ rewards program:

• Automated rewards distribution – Eliminated manual gift card fulfillment, reducing admin time and ensuring instant prize delivery.
• Diverse selection of gift cards – Users can choose from a wide range of brands instead of being locked into pre-selected options.
• Seamless government and corporate partnerships – Enabled Medidas to collaborate with DOTs, insurance groups, and sponsors by providing a turnkey reward solution.
• Instant incentive delivery – Users receive real-time rewards aligned with in-app messaging, boosting engagement and eliminating delays.
• Scalability for new market expansion – Medidas seamlessly expanded into the UK, with future plans for growth in additional regions.