M&S Massively Increases Gift Card Sales And Reduces Processing Time With Runa
M&S found the platform partner that they were looking for to make it as easy as possible for them to reach new customers and increase gift card sales. The results speak for themselves.
245% increase
in growth in gift card revenue
Instant
fulfillment
New customers
onboarded
About M&S
Marks and Spencer Group, M&S, is a major British multinational retailer headquartered in London that specialises in selling clothing, beauty, home products and food products. With over 950 stores in the UK and presence in 29 countries, M&S is a historic and widely recognized brand.
The Challenge
When trying to reach new customer types, M&S had been facing challenges in selling gift cards to businesses, especially at scale. There was a huge amount of interest but their processing technology was slow and clunky, making it difficult for other businesses to order gift cards directly from M&S. This led to long delays between gift cards being ordered and received.
“Since signing up with Runa, we have seen continued growth and really impressive results for our gift card sales. We’ve been able to reach new customers and make it easier than ever for them to order from us.”