Smart Rewards for Smart Energy: Ohme Powers Customer Engagement with Runa Rewards

Increased engagement & low dropout rate

56%

increase in daytime charging

70%

increase in nighttime charging

Reduced overheads with API automation

About Ohme

Ohme is the largest and fastest-growing home EV charging company in the UK. Ohme’s chargers are capable of optimising their charging times for EV drivers to maximise running cost savings. Ohme’s technology strategically shifts EV charging from peak to off-peak times, contributing to grid stability and the integration of renewable energy sources. Ohme is at the forefront of the UK’s largest domestic flexibility project, CrowdFlex, which aims to prove the reliability and availability of charging flexibility.

The challenge

Ohme’s ambitious energy flexibility initiatives rely on successfully incentivizing ongoing customer participation. This presented a core challenge: how to design and deliver a rewards program that would effectively motivate behavioral change, build trust and remain scalable as its customer base grew.

  • Changing user behavior: Encouraging EV owners to participate in flexibility services required compelling incentives that would drive sustained engagement and behavioral change.
  • Rewarding actions effectively: Ohme needed a flexible and scalable reward system to adapt to different incentive values depending on customer behaviour.
  • Building trust: Ohme wanted to ensure that customer rewards reinforced its company values and built trust.
  • Driving operational efficiency: Managing rewards for a large customer base required an automated solution to avoid manual processing overheads.
  • Delivering competitive incentives: Ohme needed to offer rewards that were competitive with those offered by energy suppliers including direct account deposits.

The solution

To directly address the challenges of driving consistent customer participation, Ohme partnered with Runa. Leveraging Runa’s adaptable rewards platform enabled Ohme to create an effective incentive program. This strategic move allowed Ohme to:

  • Implement tailored incentives: Ohme utilized Runa to A/B test rewards, enabling it to optimise its programme.
  • Offer meaningful rewards: By tapping into the Runa Network, Ohme tailored rewards that resonated with customer preferences and reinforced their values.
  • Automate delivery via API: Integrating the Runa API enabled Ohme to automate reward distribution to their large customer base, significantly improving operational efficiency.
  • Build trust: Ohme leveraged Runa’s white-label capabilities to ensure that all customer touchpoints were consistent with their brand identity.
  • Future-proof their program: As the Runa Network evolves, Ohme is able to plan for future iterations of the incentive program.

“We needed a partner with robust technology that would allow us to offer a wide range of rewards and ensure a smooth, reliable experience for our customers. With the Runa API, the expansive merchant selection available through the Runa Network and the reliability of the platform, Runa proved to be the ideal solution,” explains Rosie Knight, Flexibility Delivery Lead at Ohme.

“We needed a partner with robust technology to ensure a smooth, reliable experience for our customers. With the Runa API, the expansive merchant selection, and the reliability of the platform, Runa proved to be the ideal solution”