Topcashback Achieves Their Most Profitable Day Of Gift Card Sales Ever
Integrating with Runa enabled TopCashback to not only offer a new proposition to their customers, they also saw their highest every day of gift card sales and entered a new international market.
300% increase
in gift card sales
19,000 gift cards
sold in one day
Global expansion
of offering
About TopCashback
TopCashback is an online cashback site and app. TopCashback launched in 2005 in the UK and launched in the US in 2011. When customers order through TopCashback, they earn cash back on their purchases. TopCashback is free for shoppers to sign up to, and the cash back is powered by giving the sales commission that they get from partner brands to their members.
The Challenge
TopCashback is committed to offering the best possible customer experience and making their purchases work harder for them. Gift cards represented a way to offer greater flexibility to their customers as they could access the cash back, without having to make an instant purchase decision. TopCashback had started working with a different gift card partner but found that their catalogue was small, limiting the options available to their customers. They were looking for a partner with a broader product portfolio.
“Over the last year we have seen our gift card offering grow significantly, powered by Runa. We are delighted to be able to offer an exceptional gift card service with so many options for our customers to pick from.”