Tradedoubler Transforms Their Global Incentive Program With Runa
Tradedoubler can now service clients with a best-in class and automated solution across all its European markets.
101
campaigns
12
new markets
2000
hours saved
About Tradedoubler
Tradedoubler is one of Europes leading affiliate networks, offering a range of products which help advertisers acquire and engage with consumers.
Based in Stockholm, Sweden, Tradedoubler has nine European offices, covering 83 countries, and their customer base includes over 180,000 website publishers and over 2000 advertisers.
The Challenge
Tradedoubler would help enable their clients to use rewards to drive new sales by building bespoke campaigns. Each campaign was a seven day process and set up manually, only available in English while partnering with UK brands. Given that Tradedoubler operated across 83 countries, with a focus on Europe, they could not service the majority of their clients or take advantage of the revenue opportunities from digital gift card use at scale. There was also no insight into campaign performance and there was no centralized or efficient means of handling customer service queries.
“We needed a product that could meet our client’s requirement to offer digital gift cards. To do this, we knew we had to scale our offering internationally while reducing the operational time and cost associated with creating and managing our campaigns.”