Vodafone Accelerate eGift Delivery With Runa

Vodafone is one of the world’s leading telecommunications providers, supplying broadband and mobile network solutions to nearly 450 million customers across 26 different countries. Since enabling the UK’s first ever mobile call in 1985, it has grown to become one of the nation’s most-recognised and loved brands, with a customer base of over 20 million.

Vodafone uses gift cards to incentive sign ups and this tactic was leveraged across multiple campaigns and multiple channels. These campaigns needed to all be updated and tested multiple times a day in order to test pricing, messaging, and the rewards themselves which quickly became a tedious manual process. However, the end goal continued to be to drive customer acquisition through digital rewards that attracted and retained new buyers.

Vodafone had been using eGift cards for over four years, but due to the fragmented and time-consuming nature of the previous solution, they were unable to leverage the true potential of instant, open-value rewards. Adam Clisby, Affiliate Marketing Specialist, shared that “We also wanted to manage all aspects of the eGifting process independently – including creation, validation and fulfillment.”