VoucherCodes Increases Customer Acquisition With Digital Rewards
VoucherCodes were able to save over 1000 hours of manual work using Runa to source and send a wide range of digital rewards.
90% increase
in customer satisfaction
25% increase
in sales
1000
operational hours saved
About VoucherCodes
VoucherCodes is a leading UK savings and deals destination, bringing together the best offers, incentives, vouchers, and sales for over 5,000 of the UK’s leading online and high street attractions, restaurants and retail stores. VoucherCodes is part of the RetailMeNot Group, the world’s largest marketplace for digital offers.
The Challenge
VoucherCodes was using digital gift cards as an incentive for customers to buy products from VoucherCodes advertisers. On a daily basis, VoucherCodes was processing a significant volume of digital gift cards, from around 25 brands. However, none of their suppliers could provide access to the full range of digital gift cards they wanted to offer. There was also a lack of technology-led solutions on offer, with their existing suppliers providing manual ordering processes. Mostly, eGifts were being ordered and generated via spreadsheets. This manual process was fragmented, time consuming and error prone.
“Rewards were a great offering, but we were really looking for a consolidated, easy to use process which would rid the business of an enormous operational headache.”