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The 2024 State of Merchant-Branded Payments

Insights on consumer loyalty reward preferences and detailed recommendations for building a reward program with compelling cashout options.

Decode the Digital Branded Payments Landscape

<p>Delve into our comprehensive survey of 1,000 US consumers, uncovering critical insights into their preferences, expectations, and behaviors towards digital prepaid gift cards and branded payment methods.</p> <p>Designed to empower retail payment leaders and software vendors in the field of merchant gift programs, inside this report, you&#8217;ll find: </p>

  • Analysis of the exponential growth in digital B2B gift card distribution and its impact on the retail sector
  • Insights into the growing preference for digital, merchant-redeemable payouts across diverse sectors
  • Proven strategies for enhancing customer engagement and loyalty through merchant-branded payment programs
  • Practical recommendations for adopting branded payments to gain a competitive edge
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